The clear, public answer to 'what do you do, who is it for, and what changes because of you?' that makes you referrable.
Professional identity is the new career strategy. Linear ladders and gatekeepers no longer determine who gets chosen; clarity of identity does. A clear professional identity makes you easy to refer, easy to recommend, and easy for AI systems to surface accurately. Chief of You® treats professional identity as a deliverable, not a vibe.
Related terms: Becoming Chosen, Referrability